What is the process for creating a corporate video with Edge of Story Films for my Medfield business?

Creating a Corporate Video with Edge of Story Films: A Step-by-Step Guide for Medfield Businesses

When considering a corporate video for your Medfield-based business, understanding the process and timeline is crucial. At Edge of Story Films, we specialize in tailored video production services that help businesses like yours convey their brand message effectively. Here’s a detailed overview of what to expect from the initial contact through to the final delivery.

Step 1: Initial Consultation

The process begins with an initial consultation, where you’ll discuss your objectives, target audience, and key messages for the video. This meeting can take place at our Wakefield office or via video call, depending on your preference. Typically, this first step lasts about 1 week.

Step 2: Creative Development

Once we have a clear understanding of your needs, our team will create a concept development document outlining ideas for your video. This phase involves brainstorming themes, styles, and formats, such as whether an animated explainer or live-action video would suit your goals better. Expect this phase to take another 1 to 2 weeks.

Step 3: Script and Storyboard

With the creative direction set, we will draft a script and create a storyboard to visualize the video’s flow. This stage is essential for ensuring that the final product aligns with your expectations. Feedback from you is crucial here, so allow for 1 week for revisions and approvals.

Step 4: Filming

Next, we move to the filming stage. Depending on the complexity of your video, this can take 1 to 3 days. For example, if you’re showcasing your Medfield business with on-site shots in your new commercial space or at a local venue like the Peak House Museum, we’ll coordinate logistics to minimize disruptions. Weather conditions or site availability can affect timing, so planning ahead is essential.

Step 5: Editing and Post-Production

After filming, our team will edit the footage, integrating motion graphics and animations as needed. This process typically takes about 2 to 4 weeks. During this time, we’ll share draft versions with you for feedback, allowing you to suggest any changes before we finalize the video.

Step 6: Final Review and Delivery

Once editing is complete, we conduct a final review with you to ensure everything meets your expectations. After your approval, we deliver the finished product within a few days. The total timeline from start to finish is generally around 6 to 10 weeks, depending on the complexity of the project and your availability for feedback.

What Can Cause Delays?

• Extended feedback cycles or changes in project scope.
• Scheduling conflicts during filming, particularly if multiple stakeholders are involved.
• External factors such as weather conditions affecting location shoots.

A Smooth Experience

To ensure a smooth experience, keep communication open and timely. Being clear with your goals and providing prompt feedback during each phase will help us stay on track. As Medfield continues to grow with new commercial developments, such as business parks that are emerging in the area, having a professionally produced corporate video can set your business apart from the competition.

If you’re ready to discuss your corporate video needs, contact Edge of Story Films today at (781) 486-3565 or visit our website at edgeofstoryfilms.com to schedule your initial consultation!